Final Year Project: TSCO

Integrated Brand Experience Track | AY1718
Vanessa Soh & Willie Tan

TSCO. Herbal Bar is a re-imagined sub-brand of a local traditional Chinese medicine shop. This branding project aims to help revive the dying art of traditional Chinese medicine by giving the brand an image uplift. A quirky and fun spin is put on tradition with an engaging and bold new brand experience. It aims to help millennials understand and relate to traditional Chinese medicine in their everyday life.