Brand Design Studio: Print Campaign

This module provides students with an overview of applied design within real world commercial context, focusing on brand experience and advertising emphasises on the application of design for the use of communication. The fine line that separates graphic design and advertising, which were clear, are becoming blurred. This module will prepare students as a multi-faceted communicator, with opportunities for students to understand the basic fundamentals of brand experience and communication.

This is a group project that challenges students to create an advertising campaign for an evolving company or brand. Students are required to support their campaign with profound research and useful insights.