Brand Design Studio: Packaging

This module provides students with key insights to a successful visual communication within a real world commercial context, focusing on devising brand design solutions which can be effective, relevant and contemporary.

Packaging design has gone beyond creating beautiful surface graphics. To challenge the design process, students need to experiment and explore with form and materials. They must also have a good understanding of user interaction to evoke anticipation, achieve usability and functionality. These will result in a unique packaging that is impactful and appealing.