Brand Design Studio: Branding

This module provides students with key insights to a successful visual communication within a real world commercial context, focusing on devising brand design solutions which can be effective, relevant and contemporary.

The brief was given to students by the branding agency, DIA Brands. Students had to develop a new brand identity for the client, Peperoni Pizzeria.

Branding concepts include:

  1. brandmark
  2. supporting graphics
  3. corporate stationery (namecard, letterhead & DL size envelope)
  4. a set of design applications
  5. corporate identity manual